Future is here.
We help our clients reimagine the future of business with a healthy planet at the core.
The Activist Agency's Vision for Transformative Change
The Activist Agency collaborates with companies and brands that are ready to explore moving beyond the status quo. For us, sustainability, circularity, and equity are not optional add-ons — they form the core of our approach. Together, we set new benchmarks, push for impactful policies, and co-create transformative business models that lead to meaningful change. For companies aiming to lead, responsibility means using their influence to drive systemic impact across industries, moving beyond compliance to become genuine agents of transformative change.
We guide our clients through this transition, helping them reimagine their business models, communicate it effectively and harness stakeholder networks to achieve positive, lasting impact.
The world stands at a crucial tipping point, where addressing the climate crisis, biodiversity loss, and ecological instability requires more than mitigating harm. With six out of nine planetary boundaries already exceeded, it’s clear that incremental adjustments aren’t enough. Instead, we need to shift from simply reducing damage to actively restoring balance, regenerating ecosystems, and creating positive societal impact.
The new paradigm - our healthy planet
Climate crisis >> moving away from fossil fuels
Biodiversity loss >> shifting from extractive industries towards regenerative practices
Clean water >> recognising water as essential to all life
Growth based on cheap energy >> increased energy awareness
Growth based on virgin materials >> embracing a circular economy
Consumption of goods >> focusing on immaterial value creation, higher quality and service-driven economies
Linear business thinking >> developing ecosystems that drive future success
Inequality >> ensuring diversity and equity in thriving ecosystems
Humans as the pinnacle of creation >>embracing interconnectedness with all life
Globalisation >> supporting local, resilient communities with a global mindset
Our services
We guide companies in understanding the new paradigm and aligning their decision-making with evolving stakeholder expectations by offering strategic insights and advisory, we enable companies to make informed, future-proof decisions that anticipate societal and environmental shifts.
We guide companies toward planetary positive business by helping businesses shift beyond sustainability to regenerative practices that actively restore the planet.
We create concepts and brands that emerge from the new paradigm by providing deep insights, crafting new concepts, redesigning brand strategies, and refining corporate positioning and identity.
We help shape future-ready cultures through change management, internal communication and advocacy programmes, as well as inspirational workshops and talks.
We craft stakeholder strategies that drive growth through targeted mapping and engagement, public affairs, and building strong relationships with media, influencers, and key stakeholders.
We transform new products and services into topics that spark conversation across society through omnichannel PR, influencer media, and events.
We help leaders craft personal brands that align with the new paradigm through thought leadership coaching, media training, and storytelling.
We inspire audiences to take action We deliver keynotes and talks designed to inspire change, making complex issues accessible and motivating audiences to embrace responsible actions.
We help navigate crisis communication and issues management in the new era we guide organizations in maintaining trust through open, honest communication.
The Founding Activists
The Activist Agency was founded by three dedicated changemakers — Miisa, Tuuli, and Niklas, each bringing their own unique brand of activism and expertise. United by a shared passion for meaningful impact, they combine their diverse skills to drive real, lasting change.
Niklas Kaskeala
Niklas is a climate and environmental activist and impact leader with over 20 years of experience in sustainability and climate change. His mission is to help businesses go beyond standard sustainability practices toward regeneration that restores natural capital, while also leveraging their broader influence to drive meaningful societal change.
Niklas has worked both within civil society and business. He has founded and led several initiatives that aim to address the climate crisis and the loss of biodiversity, such as ImpactOffice.earth, Compensate Foundation, and Protect Our Winters Finland.
Niklas’ core competencies are impact business, advocacy, campaigning, and collaboration. He has a talent for understanding complex sustainability topics and effectively communicating them in a compelling manner. He excels at simplifying intricate concepts into digestible narratives that resonate with diverse audiences.
Niklas has a strong ability to think strategically and cultivate impactful partnerships among NGOs, social movements, and businesses to achieve shared objectives.
Tuuli Kousa
Miisa Mink
Tuuli is a strategic advisor and senior leader in communications and sustainability, with 20 years of experience spanning corporate, government, and nonprofit sectors. With a unique track record in both C-suite and political leadership, she bridges corporate decision-making and public policy.
As Chief Communications and Corporate Responsibility Officer at OP Financial Group, Tuuli led restructuring and turnarounds (2015-2022). As CMO at Sofigate, she spearheaded an ultra-agile rebranding initiative to drive growth and shareholder value. On the agency side, she has worked as Deputy Managing Director at Miltton.
Tuuli’s political background includes chairing Helsinki City Council and serving as Special Adviser to Cabinet Minister Pekka Haavisto, overseeing state ownership steering.
Tuuli holds a law degree from the London School of Economics. She also has significant board experience, currently serving as Chairperson of Dance House Helsinki and as a member of YTK and Helsinki School of Business boards.
Miisa Mink is a branding professional, and award-winning leader and activist on diversity and the environment. With over three decades of experience from brand and concept development she has worked with leading international and Nordic brands.
In 2004, Miisa founded Design Agency TANGO, Finland's first international branding agency, which she expanded to four locations across Europe. Under her leadership, the agency redesigned brands such as Veikkaus, Neste Oil, Valio, HK Foods, Altia Wines, and BEKO.
Miisa is also the founder of the global women’s empowerment network, DrivenWoman Ltd., and the NGO Saimaa ilman kaivoksia ry, which aims to protect Lake Saimaa from mining activities. She has been involved in several start-ups in the UK as a founder, advisor and investor.
After living for over 20 years in the UK, Miisa returned to her native Finland to form The Activist Agency. She has also lived in the Netherlands, Belgium, Switzerland, and Poland.
Contact
The Activist Agency Oy
Merimiehenkatu 22, 00150 Helsinki, Finland
Y-tunnus 3481068-5
Tuuli Kousa
tuuli.kousa@activist-agency.com
+358 50 543 7374
Ⓒ The Activist Agency 2024