FOUNDING ACTIVIST

Miisa Mink is a branding professional, and award-winning leader and activist on diversity and the environment. With over three decades of experience from brand and concept development Miisa founded Design Agency TANGO, Finland's first international branding agency. She later expanded the agency to three further locations in Europe. She is also the founder of the NGO Saimaa ilman kaivoksia ry, which aims to protect Lake Saimaa from mining activities and the global women’s empowerment network, DrivenWoman Ltd.

FOUNDING ACTIVIST

Niklas Kaskeala is a climate and environmental activist, and one of Finland’s leading voices in corporate sustainability. A pioneer in bridging business and civil society, he brings over 20 years of experience in driving the sustainability transition — combining strategic communications, sustainable business, and societal impact .He has founded several initiatives that aim to address the climate crisis, such as ImpactOffice.earth, Compensate Foundation, and Protect Our Winters Finland.

FOUNDING ACTIVIST

Tuuli Kousa is a senior leader and strategist specializing in communications, public affairs, and corporate responsibility, with 20 years of experience in corporate leadership and political decision-making. She has served as EVP and Chief Communications and Sustainability Officer at OP Financial Group during a significant period of strategic transformation, Deputy CEO at Miltton, and Special Adviser to Cabinet Minister Pekka Haavisto.

STRATEGY ACTIVIST

Pernille has 30 years of international experience in brand transformation and product innovation within consumer and retail sectors. She has held leadership roles at agencies such as Design Bridge Ltd and Identity Works, working with global brands across Europe, the US, Turkey, and Cyprus. Her expertise includes innovation and product development, brand strategy, design thinking, portfolio strategy, and trend analysis.

CREATIVE ACTIVIST

Antero is a creative professional – a visual designer, writer, strategist, and creative director with over 20 years of experience in advertising and branding in Amsterdam, Los Angeles, and Helsinki. His work has been recognized in several international advertising and design competitions, including Cannes Lions and D&AD. Over the years, he has worked with a wide range of well-known brands such as Adidas, Artek, Fazer, Finnair, Heineken, Kone, and the Savonlinna Opera Festival.

STRATEGY ACTIVIST

Tanja Lenz is an international brand strategist working at the intersection of business strategy and cultural reality. Over nearly three decades she has advised organisations across Germany, Finland, France, the UK and the US — including Nokia, MINI, NIVEA and Visa — helping them adjust what they promise, what they prioritise and how they act as expectations in society change.

FUTURE ACTIVIST

Jennifer has three decades of experience working across brand development, human-centred design, influence strategy, future scenarios, behaviour change and service design. Her clients have included the Bill & Melinda Gates Foundation, The Economist, Ford, Finland’s Foreign Ministry, GE, GSK, Heinz, IBM, Intercontinental Hotel Group, Kone, Merck, Microsoft, Nokia, Oracle, Pathfinder, Siemens, Sony and Shell Renewables. She has lived in 6 countries and greatly enjoys tackling complexity.

DESIGN ACTIVIST

With almost three decades of design and branding experience, Carla has worked both with big brand redesigns and local businesses. She is a talented illustrator and known for creating beautifully crafted visual brand worlds.